RICOH Pure Image Quality Technology
The imaging philosophy that lies at the root of all Ricoh digital cameras: not just "high image quality" but "pure image quality, true to what is perceived by the naked eye." This is achieved through three core technologies a low-distortion lens with true-to-life imaging properties, an image sensor with superior high-sensitivity performance, and an imaging engine that reproduces images in minute detail that have been designed and developed as a single mechanism,offering unsurpassed resolution and faithful, unaffected color reproduction.

Features
RICOH Pure Image Quality Technology: Pure image quality born of our original philosophy and technology
Three elements the lens, image sensor, and imaging engine combine for image quality that is true to what is seen by the naked eye, while improved image-sensor shift image stabilization further reduces blur inpoorly-lit scenes.
Catch: Instantaneous response captures the moment just as you pictured it
High-power (10.7×), wide angle 28 300 mm optical zoom. The CX4's new "subject-tracking AF" makes it easy to photograph subjects in motion.
Create: Expressive power enhances the joy of creation
Six new creative shooting modes let you explore your unique artistic vision. And naturally the CX4 supports macro photography at ranges as close as 1 cm.
Assist: A camera that helps you get good photos simply and easily
A "Night landscape multi-shot" option for night scenes has been added to "scene mode," a mode that lets you choose from several suites of photographic techniques adapted to specific subjects.
Design: A camera designed as a tool for taking photographs
The camera's simple, rounded form makes it easy to carry, easy to slip into a pocket or case. This beautiful yet functional form makes for a tool that you will find yourself wanting to use every day.